Why Are Advertisers Dropping Neilsen?

The Forex Council was created to make TV promoting extra honest and clear by setting costs. It’s made up of advertisers who’re paying a price to be able to take part in “alternative” viewing ensures with NBCU (the community).

These ensures are designed to assist advertisers get the very best worth for his or her promoting {dollars} by offering them with safety in opposition to viewers erosion as a result of new applied sciences like streaming and cellular units.

NBCUniversal has been…