Wendy’s CMO believes there’s a higher approach to do issues. He believes their clients are good and savvy, they usually count on extra from us than simply burgers and fries. They need to see engagement in a means that makes them really feel like a part of the household—and meaning being humorous, trustworthy and genuine on social media platforms in addition to in-restaurant.
As a “champion of Wendy’s model and mission, driving ahead…