The world has modified loads because the daybreak of digital promoting.
Once we began utilizing digital measurement, it was all about clicks and impressions.
We have been simply making an attempt to study as a lot as doable about who was clicking and what number of occasions they have been coming again. After which behavioral concentrating on got here alongside, which gave us actual insights into customers like by no means earlier than—however now it’s not efficient anymore and gained’t stand the take a look at of time with regards to rising…
