Sotheby’s has employed on-line marketeer Gareth Jones as its new chief advertising officer.
As a part of that technique, Sotheby’s has additionally launched The Sotheby’s Metaverse, a peer-to-peer venue for secondary gross sales, with transactions executed on the Ethereum and Polygon blockchains. The corporate stated it’s “committed” to the digital artwork and collectibles group.
Jones will report back to Sotheby’s chief…
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