Crypto derivatives trade, FTX, has bought the naming rights to California College’s Cal Memorial Stadium so as to introducing its personal branding.
The Sam Bankman-Fried owned derivatives trade is delving deeper into sports activities after signing a 10-year, $17.5 million naming rights care for the college.
The stadium’s domestic workforce, the Cal Golden Bears, will now play their video games on newly rebranded FTX Box this soccer season, in step with Bloomberg. The $17.5 million can be paid to the college within the type of crypto property.
The deal is FTX’s newest foray into sponsoring sports activities to drum up consciousness of crypto.
In March, the North American department of the trade, FTX.US, entered into a naming rights deal with the Miami Heat basketball workforce. The partnership noticed the workforce’s home-stadium rebranded to FTX Area.
The corporate may be the legitimate crypto trade of Primary League Baseball (MLB). As a part of the sponsorship deal, which is anticipated to final for no less than 5 years, each MLB umpire will don an FTX patch on their uniform.
The Cal Memorial stadium is positioned in Alameda County, the namesake of Bankman-Fried’s buying and selling company, Alameda Analysis.
A few of FTX’s executives even have long-standing ties to the Cal Golden Bears, with Leader Working Officer Sina Nader having been a walk-on member of the Golden Bears when he was once an undergraduate.
Comparable: FTX becomes official crypto sponsor of MLB
In June, seven-time Tremendous Bowl champion quarterback Tom Brady and spouse Gisele Bündchen partnered with FTX to advertise crypto adoption.The deal noticed Brady and Bündchen every take fairness stakes in FTX and obtain crypto.
On July 20, Cointelegraph reported that FTX smashed the crypto investment file with a $900 million raise to turn out to be an “trade decacorn” — an organization value over $10 billion.