We’re thrilled to announce our new partnership with Nielsen, a world measurement and information analytics firm that gives essentially the most full and trusted view obtainable of shoppers and markets worldwide. Nielsen is split into two enterprise models.
Nielsen Advert Intel, with the assistance of The Search Monitor, is increasing its digital footprint by launching search information as a brand new media kind and providing extra sturdy, related and richer digital promoting information first for present cellular, desktop, show and video placements and sooner or later, for social and in-app platforms. The breadth and depth of the answer allows an elevated stage of measurement and visibility into promoting spend that’s wanted in in the present day’s continually altering promoting fashions.
In in the present day’s fragmented media ecosystem it is very important have an answer that gives a holistic view of all of the platforms (TV, radio, digital, print, and so on.) the place adverts are delivered and consumed. Search will now be obtainable as a media kind in Nielsen’s Advert Intel.
To offer this search information to its purchasers, Nielsen is working with The Search Monitor. Advert Intel subscribers can have market and aggressive intelligence throughout a wide-spectrum of search promoting channels together with paid, natural, and product itemizing adverts, throughout desktop and cellular units.
For extra info on Nielsen’s Advert Intelligence Platform and the enhancements, learn the complete launch right here.