In-App Header Bidding Defined – ZorbasMedia

Header bidding is a superb equalizer and a direct improve to real-time bidding (RTB). It’s a cool piece of expertise that allows equal bidding alternatives. Whereas having equal bidding alternatives sounds apparent now, it wasn’t potential up till lately, not for cell adverts market a minimum of. In-app header bidding solves simply that, however so as to higher perceive this algorithm, we’ve got to return prior to now and hint the historical past of promoting as much as today.

Historical past of adverts 101

At…