GMG’s Solar & Sand Sports activities has kickstarted its Again to College marketing campaign with the message that sport isn’t just about successful – it’s about having enjoyable.
The #MakeSportsFun idea encourages kids and younger adults to alter the which means of victory and empowering them to outline what victory means to every considered one of them.
Speedy societal and technological developments imply that kids are rising up in an more and more aggressive world. The strain to excel in each sphere is intense. Mother and father, usually unconsciously, impose their aspirations and desires on their kids to realize. That, mixed with the societal strain to “fit in” by their friends, amplified by social media, shapes their conduct in the direction of sport as an added strain. What was as soon as alleged to be enjoyable has was yet one more sequence of validation, the place achievement outweighs enjoying sports activities. Which is why a staggering 70% of kids stop sports activities by the age of 13.
Videogames nevertheless, are an entire different ballgame. With videogames, children are allowed to fail with out the ever-watchful eye of their dad and mom. They’ve extra enjoyable participating with a recreation when there’s much less exterior strain and judgement. No real-world penalties for shedding or failing. They get to make errors, fail, and take a look at once more. Independently. They’re really free to have enjoyable on their very own phrases. Bringing the judgement-free, light-hearted enjoyable of video video games into the world of sports activities is what this Again to College marketing campaign intends on doing.
“In line with our efforts to constantly push the boundaries in delivering exceptional customer experiences, this year’s Back to School campaign promises to be different and redefine the conversation of what validation means in sports, bringing back the fun and joy into sport. The objective is to encourage children to enjoy sports as much as they enjoy video games. We have done that by creating a world where real sports and elements from video games come together for children to enjoy. We want children to truly feel free and enjoy themselves playing the sports they like.” defined Mohamed Bodiat, Senior Vice President Manufacturers – Sports activities at GMG.
The big selection of clothes, attire and equipment featured within the Again To College visuals embrace a few of the foremost international manufacturers resembling Nike, Adidas, Speedo, and Puma. Past clothes, Solar & Sand Sports activities additionally gives athletic tools for swimming, yoga and far more.
You may take a look at the marketing campaign on the web site and social media channels: Instagram, TikTok and YouTube.